Dick Dale in LIFE magazine: 1963
article from August 30, 1963 LIFE magazine (p 82-83):
"King of Surfing Music", pictorial and article by Bill Ray
Title: "LIFE visits Dick Dale, 'King of Surfing Music': The Good Life of an Idol"
"Out of the West Coast has come a thumping teenage idol who is part evangelist, part Pied Piper and all success-- Dick Dale, chief purveyor of an ear-splitting noise called 'surf music.' The pounding rhythm of this wet rock'n'roll presumably echoes the sound of the big California surf, and Dale himself seems to echo the longings of the 12 to 20 set, who swarm to hear him wherever he plays, buy up his record albums and have lifted him into the $100,000-a-year bracket. At the moment, Dale is on his first nationwide tour, a six-week project he took on grudgingly because the life he loves is back home in California. There he goes surfing every morning, shows adoring visitors his menagerie of exotic animals, roars around in sports cars and lives it up in a bachelor house at Costa Mesa."
"He improvises most of the music he makes and admits that 'top-notch musicians would scoff at it.' But he uses it to attract kids so he can make friends with them, listen to their troubles and exhort them to civilised behavior. Liquor, short pants, fights and Capri slacks for girls are banned from the ballroom when Dick Dale plays. He refuses to issue pass-out tickets, thus preventing forays to the parking lot for nips and necking. He ends each performance with a spiritual, often interupts his playing to hand out advice: 'You must believe in treating the other person just like you'd want him to treat you.' He also says: ' You must learn humility' and takes his own advice, permitting no applause after his numbers."
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