Gibson crushes hundreds of Firebird X guitars

Ariel

Joined: Aug 29, 2009
Posts: 1556
Israel
Israel

Posted on Aug 02 2019 12:54 AM

Fun!

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Redfeather

Joined: Jul 30, 2016
Posts: 883
3 Download Pins

Posted on Aug 02 2019 02:33 AM

Crush authentic!

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Boss_Daddy_Meltdown

Joined: Apr 25, 2018
Posts: 84
Gainesville, GA
2 News Pins

Posted on Aug 02 2019 06:58 AM

As a music educator, I was very saddened that Gibson did not think to donate these guitars to a local "Camp Jam" or other music school(s). I know of MANY needy families that would LOVE their kids to learn music but cannot afford a decent instrument to get them started....From Gibson's POV, this COULD have been a stellar PR move if they had done something like that.
Crushing the guitars to "get them off the books" (from an Accounting POV), could just as easily been a "charitable" line-item on their balance sheets too....VERY DUMB GIBSON !!!!!

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Surfing_Sam_61

Joined: Jan 15, 2019
Posts: 1515

Posted on Aug 02 2019 07:35 AM

And you wonder why corporations lose money

Goes to show how over bought the guitar market might be,

Why didn't they donate them, could have been a tax write off I would think/

I guess Gibson went down the tubes because of the guitar

Last edited: Aug 02, 2019 07:47:41

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LordWellfleet

Joined: Jul 12, 2012
Posts: 171
Cape Cod, USA
United States

Posted on Aug 02 2019 10:51 AM

There's an explanation here:
https://www.guitarworld.com/news/a-video-showing-hundreds-of-firebird-x-guitars-being-destroyed-popped-up-online-and-now-gibson-has-explained-its-origins

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Redfeather

Joined: Jul 30, 2016
Posts: 883
3 Download Pins

Posted on Aug 02 2019 12:12 PM

Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp.

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Brian

Joined: Feb 25, 2006
Posts: 19267
Des Moines, Iowa, USA
United States

Posted on Aug 02 2019 01:04 PM

Seems like a reasonable explanation to me. Windows 98? Bluetooth? Ha.

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Surfing_Sam_61

Joined: Jan 15, 2019
Posts: 1515

Posted on Aug 02 2019 01:45 PM

Redfeather wrote:

Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp.

You got it.....They could have just replaced the electronics,

Looks like they deleted the video already on the first post, Did they take it down already?

Probably they looked so bad to the investors it effected the financial streams etc … 1 million dollars worth of guitars ran over and destroyed Kids in high schools could have used all these guitars etc.

They should have donated a few to SG101 for a raffle or something,

Last edited: Aug 02, 2019 13:49:01

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22SeaDo

Joined: Oct 30, 2018
Posts: 99
Mojave Valley, AZ.
United States

Posted on Aug 02 2019 03:37 PM

Maybe Gibson had an ulterior motive? Now these guitars will be rare and collectible? In any event, common sense and corporate America don't usually go hand in hand. Oh well.

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"Here's to the man who drinks dark ale and goes to bed quite mellow. He lives as he ought to live and dies a jolly good fellow"

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DeathTide

Joined: Apr 13, 2018
Posts: 1374
New Orleans
United States

Posted on Aug 02 2019 03:57 PM

The cracking sound was cool...

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Daniel Deathtide

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JohnnyMosrite

Joined: Jun 14, 2006
Posts: 891
New York City area

Posted on Aug 04 2019 09:07 PM

Pretty damn dumb thing to do. There's time and materials in those instruments - even of they do suck. Some kid in some inner city could have gotten his or her start on one of them.
The whole thing reminds me of the USeless Government destroying elephant tusks a few years back to "send a message" about endangered species, poaching elephants for ivory... blah, blah, blah. It was suppose to make us feel good about the planet or something.
Point is - the elephants are DEAD - however they became dead! Jesus, we "repurpose" our bodies by donating organs, our remains to science, etc. Says so on the DMV license renewals in my state.
Ever have to get a tooth implant and have to get some bone marrow set in your jaw first? Where does that bone marrow come from - Cadavers!! - as in repurposed dead humans.
So what does Gibson do? Make more garbage from the garbage they already produced. I have several Gibsons from decades back.. don't see myself getting another anytime soon.
Just one stupid-ass company with typical brain-dead management that can't seem to look past next Tuesday.

But what do I know?
That was cathartic
J Mo'

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Surfing_Sam_61

Joined: Jan 15, 2019
Posts: 1515

Posted on Aug 05 2019 05:22 AM

That's why big corporations go out of business Johnny M

Having worked for a few, I saw just as much destruction and stupidity as this case. It really comes down to greed in a way, either it starts with a pie in the sky economics where unbelievable profits might be realized or ends with it trying to control prices or keep them up by limiting supply etc.

The irony of this case is it looks like the company is privately own by three big investors one of which was the company CEO who stepped down during the Chapter 11 bankruptcy. So that may explain the whole thing.

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LordWellfleet

Joined: Jul 12, 2012
Posts: 171
Cape Cod, USA
United States

Posted on Aug 05 2019 01:55 PM

Redfeather wrote:

Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp.

Well, I didn't say it was a good explanation!

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Everybody up!
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https://thehydronauts.bandcamp.com/album/interstellar-clambake

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da-ron

Joined: Jan 02, 2009
Posts: 1305
The original Plymouth, UK.
United Kingdom

Posted on Aug 12 2019 07:49 AM

I've always been underwhelmed by Gibson electric guitars, and the modern ones I've seen were very disappointing. As a company they've long since lost their way, I think.

I guess it's easier to crush them with a bulldozer than to set them up properly!

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http://thewaterboarders.bandcamp.com/

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LeeVanCleef

Joined: Oct 05, 2011
Posts: 744
France
12 Map Pins

Posted on Nov 06 2019 05:31 PM

Anybody remember the 2010 press conference for the unveiling of the Firebird X, during which Henry Juszkiewicz announced "the dawn of a revolutionary new era in musical instruments" by smashing an SG against a cinderblock?
Oh, the irony...

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Old punks never die... They just become surf rockers.

Last edited: Nov 06, 2019 17:36:48

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Surfing_Sam_61

Joined: Jan 15, 2019
Posts: 1515

Posted on Nov 06 2019 09:43 PM

To tell you the truth I'd rather have that SG he smashed, I guess Pete Townshend took care of the rest. lol

I think its funny Gibson choose the Firebird as a model for the new X design being it was the absolute worst guitar they ever made. They look nice hanging on the wall though.

Well I guess Gibson is back in form, they tore out the whole plant and redesigned the production floor, back making guitars like the good ole days. Wish them luck.

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Ariel Joined: Aug 29, 2009 Posts: 1556 Israel	Posted on Aug 02 2019 12:54 AM Fun! Top
Redfeather Joined: Jul 30, 2016 Posts: 883	Posted on Aug 02 2019 02:33 AM Crush authentic! Top
Boss_Daddy_Meltdown Joined: Apr 25, 2018 Posts: 84 Gainesville, GA	Posted on Aug 02 2019 06:58 AM As a music educator, I was very saddened that Gibson did not think to donate these guitars to a local "Camp Jam" or other music school(s). I know of MANY needy families that would LOVE their kids to learn music but cannot afford a decent instrument to get them started....From Gibson's POV, this COULD have been a stellar PR move if they had done something like that. Crushing the guitars to "get them off the books" (from an Accounting POV), could just as easily been a "charitable" line-item on their balance sheets too....VERY DUMB GIBSON !!!!! — Can I have everything louder than everything else! https://thesurfaces1.bandcamp.com/releases Top
Surfing_Sam_61 Joined: Jan 15, 2019 Posts: 1515	Posted on Aug 02 2019 07:35 AM And you wonder why corporations lose money Goes to show how over bought the guitar market might be, Why didn't they donate them, could have been a tax write off I would think/ I guess Gibson went down the tubes because of the guitar Last edited: Aug 02, 2019 07:47:41 Top
LordWellfleet Joined: Jul 12, 2012 Posts: 171 Cape Cod, USA	Posted on Aug 02 2019 10:51 AM There's an explanation here: https://www.guitarworld.com/news/a-video-showing-hundreds-of-firebird-x-guitars-being-destroyed-popped-up-online-and-now-gibson-has-explained-its-origins — Everybody up! https://www.facebook.com/TheHydronauts https://thehydronauts.bandcamp.com/album/interstellar-clambake Top
Redfeather Joined: Jul 30, 2016 Posts: 883	Posted on Aug 02 2019 12:12 PM Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp. Top
Brian Joined: Feb 25, 2006 Posts: 19267 Des Moines, Iowa, USA	Posted on Aug 02 2019 01:04 PM Seems like a reasonable explanation to me. Windows 98? Bluetooth? Ha. — Site dude - S3 Agent #202 Need help with the site? SG101 FAQ - Send me a private message - Email me "It starts... when it begins" -- Ralf Kilauea Top
Surfing_Sam_61 Joined: Jan 15, 2019 Posts: 1515	Posted on Aug 02 2019 01:45 PM Redfeather wrote: Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp. You got it.....They could have just replaced the electronics, Looks like they deleted the video already on the first post, Did they take it down already? Probably they looked so bad to the investors it effected the financial streams etc … 1 million dollars worth of guitars ran over and destroyed Kids in high schools could have used all these guitars etc. They should have donated a few to SG101 for a raffle or something, Last edited: Aug 02, 2019 13:49:01 Top
22SeaDo Joined: Oct 30, 2018 Posts: 99 Mojave Valley, AZ.	Posted on Aug 02 2019 03:37 PM Maybe Gibson had an ulterior motive? Now these guitars will be rare and collectible? In any event, common sense and corporate America don't usually go hand in hand. Oh well. — "Here's to the man who drinks dark ale and goes to bed quite mellow. He lives as he ought to live and dies a jolly good fellow" Top
DeathTide Joined: Apr 13, 2018 Posts: 1374 New Orleans	Posted on Aug 02 2019 03:57 PM The cracking sound was cool... — Daniel Deathtide Top
JohnnyMosrite Joined: Jun 14, 2006 Posts: 891 New York City area	Posted on Aug 04 2019 09:07 PM Pretty damn dumb thing to do. There's time and materials in those instruments - even of they do suck. Some kid in some inner city could have gotten his or her start on one of them. The whole thing reminds me of the USeless Government destroying elephant tusks a few years back to "send a message" about endangered species, poaching elephants for ivory... blah, blah, blah. It was suppose to make us feel good about the planet or something. Point is - the elephants are DEAD - however they became dead! Jesus, we "repurpose" our bodies by donating organs, our remains to science, etc. Says so on the DMV license renewals in my state. Ever have to get a tooth implant and have to get some bone marrow set in your jaw first? Where does that bone marrow come from - Cadavers!! - as in repurposed dead humans. So what does Gibson do? Make more garbage from the garbage they already produced. I have several Gibsons from decades back.. don't see myself getting another anytime soon. Just one stupid-ass company with typical brain-dead management that can't seem to look past next Tuesday. But what do I know? That was cathartic J Mo' Top
Surfing_Sam_61 Joined: Jan 15, 2019 Posts: 1515	Posted on Aug 05 2019 05:22 AM That's why big corporations go out of business Johnny M Having worked for a few, I saw just as much destruction and stupidity as this case. It really comes down to greed in a way, either it starts with a pie in the sky economics where unbelievable profits might be realized or ends with it trying to control prices or keep them up by limiting supply etc. The irony of this case is it looks like the company is privately own by three big investors one of which was the company CEO who stepped down during the Chapter 11 bankruptcy. So that may explain the whole thing. Top
LordWellfleet Joined: Jul 12, 2012 Posts: 171 Cape Cod, USA	Posted on Aug 05 2019 01:55 PM Redfeather wrote: Ha. That explanation is complete bullshit. Damaged and with unsafe components? Lying bastards. Next thing you know they'll be telling us they're going to drain the swamp. Well, I didn't say it was a good explanation! — Everybody up! https://www.facebook.com/TheHydronauts https://thehydronauts.bandcamp.com/album/interstellar-clambake Top
da-ron Joined: Jan 02, 2009 Posts: 1305 The original Plymouth, UK.	Posted on Aug 12 2019 07:49 AM I've always been underwhelmed by Gibson electric guitars, and the modern ones I've seen were very disappointing. As a company they've long since lost their way, I think. I guess it's easier to crush them with a bulldozer than to set them up properly! — http://thewaterboarders.bandcamp.com/ Top
LeeVanCleef Joined: Oct 05, 2011 Posts: 744 France	Posted on Nov 06 2019 05:31 PM Anybody remember the 2010 press conference for the unveiling of the Firebird X, during which Henry Juszkiewicz announced "the dawn of a revolutionary new era in musical instruments" by smashing an SG against a cinderblock? Oh, the irony... — Old punks never die... They just become surf rockers. Last edited: Nov 06, 2019 17:36:48 Top
Surfing_Sam_61 Joined: Jan 15, 2019 Posts: 1515	Posted on Nov 06 2019 09:43 PM To tell you the truth I'd rather have that SG he smashed, I guess Pete Townshend took care of the rest. lol I think its funny Gibson choose the Firebird as a model for the new X design being it was the absolute worst guitar they ever made. They look nice hanging on the wall though. Well I guess Gibson is back in form, they tore out the whole plant and redesigned the production floor, back making guitars like the good ole days. Wish them luck. Top

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Gibson crushes hundreds of Firebird X guitars