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I found this on Harmony Central. I think a few of you (Nebulas, Mach
iV, etc.) should send your demos.
Looking out for my buddies!
Gavin
P.S. Fender also says it will offer a limited edition of Fender/Op
branded guitars!
Fender Records and Ocean Pacific Apparel Seeks Talent for New CD
November 12, 2002 -- Offering musicians from around the world a chance
at their first "big break", Fender Records is teaming-up with Ocean
Pacific Apparel Corp. (Op), the California lifestyle brand, to
spotlight new musical talent. Fender and Op will produce a CD album
tentatively titled Op "Emerging," which will feature up-and-coming,
unsigned bands and music artists that exemplify the youthful lifestyle
shared by both Fender and Op consumers.
Now under way and slated to conclude Dec. 15, the Fender/Op artist
search will take place on the Web. Aspiring musicians who want to
participate can upload an MP3 song file at www.fender.com for
consideration by Fender and Op, who will cull the list of contenders
to a select group of 20. A panel including action sports and music
industry celebrities will choose finalists, and winners will be
awarded a contract with Fender Records for their single on Op "Emerging."
"Music and action sports are so inextricably linked that it had to
come to pass that Fender, the largest guitar and amplifier originator
in the world, could do something really huge with Op, the original
action sports brand," says Ritchie Fliegler, senior vice president of
market development, Fender Musical Instruments Corp. (Fender).
If any breakout artists emerge though the project, they will be
eligible to be signed to a full-fledged, long-term recording contract
with Fender Records. Op will continue to be associated with and have a
sponsorship affiliation with artists throughout their entire contract
with Fender Records. The CD is scheduled for release late spring 2003.
In addition to standard retail distribution, Op "Emerging" will be
sold on Fender's Web site (www.fender.com) and through Rhino's Web
site (www.rhino.com). It will also be available at Op portals,
including Web sites (www.op.com and www.opclassic.com) and retail outlets.
Fender and Op will donate a portion of album proceeds to a mutually
agreed upon charity.
Fender and Op will work in concert with Mandalay Branded
Entertainment, selecting the artists, songs and overall architecture
of the CD, which will be distributed and marketed by Rhino Records.
Songs will be recorded from the ground, up, and produced by Spencer
Proffer of Mandalay and Fender Records vice president of A&R Steve
Plunkett.
The first CD in the Op "Emerging" series will feature ten performers,
including several well-known personalities in the action sports
community who are also accomplished musicians. To shore up the
remaining spots on the performers list, Fender, Op and Mandalay will
this year launch a major talent search to find the most exciting,
viable artists whose styles will reflect the "sounds" of Op via Fender
and its products.
Among other initiatives, Fender plans to manufacture limited edition
Op-branded guitars, and a nationwide tour of Op "Emerging" artists is
being considered.
