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One more quick point...
On Wed, 8 May 2002, Richard Hawes wrote:
> Fender is definitely not what it used to be...it's
> still a business, and the point of any business is to
> make money.
Yes. And business make money by satisfying the customer! Fender made a
TON of money until '65, which is why it was sold for a ton of money -
during the golden era they satisfied the customers very well. They LOST a
ton of money through the '70s and the early '80s, cause they weren't
making very good products, and almost went bankrupt as a result. When
they were bought out in '85 by a group of private investors they started
making a ton of money again - because they started satisfying the
customers again. I hate this notion that because businesses are in it
for a profit, the consumer gets screwed - it's just flat wrong. That's
possible in the short run, but it is NOT a sustainable long run
strategy. A business that's doing that won't be around for long, but I
think all of us would agree that Fender looks to be around for a long time
to come. It's a very healthy company, and I think most of us are very
happy about it. Here's to huge profits for Fender for a long time to
come!
Ivan
