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I saw the commercial last night for the first time (they showed it at
least twice during the Thursday night NBC programming - EXPENSIVE
advertising slots!), and I was all excited! Until my wife poured
some cold water on me: "he looks like a freak." Well, yes, he does,
she had a point. How many people that see that commercial will be
totally puzzled? "What the hell does that old, weird-looking guy
dressed like a Hell's Angel have to do with surfing or cars? Who is
he? Why is he playing the Pulp Fiction song?" Or maybe, "so, the
commercial tells us that the Pathfinder is big enough to bring
slightly-unhinged grandpa while we go surfing - he can entertain
himself by playing the guitar while we're in the water."
Anyway, I really am happy for him, and I'm excited surf music is
getting that kind of exposure (oh, sorry, I meant Dick-Rock! Ha -
exposure!) but I don't think that'll be a long-lived commercial. Tape
it now for posterity.
Ivan
PS Rick, ask yourself would you rather that your wife upon hearing
you say 'Dick Dale!' replies with a) oooh, surf music! or b) let's
go, bedroom, now! Hmmm.....
--- In , "Johnston, Rick"
<rick.johnston@u...> wrote:
> My wife thought I wanted to take her to the bedroom when I
mentioned
> Dickdale??? Boy, does she need some work...
