Why not more Kickstarter? (Eye opener from The Economist)

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killbabykill34 Joined: Apr 03, 2010 Posts: 3201 Jacksonville, AL	Posted on Mar 27 2013 12:10 PM TDSURF, I completely agree. However, if a band has a community large enough to support a kickstarter project, wouldn't it be safe to assume that they could actually go out and earn the capital upfront through liver performance and merch sales? — THE KBK ... This is the last known signal. We offer Sanctuary. www.thekbk.com http://www.deepeddy.net/artists/thekbk/ www.reverbnation.com/thekbk www.facebook.com/thekbkal Top
tdsurf Joined: Aug 13, 2007 Posts: 409	Posted on Mar 27 2013 12:28 PM KBK, based on that assumption, yes. I'm saying, identify your audience and their 'cause'. If in this example the cause is "because I look and sound cool", then that will be your audience, the people who agree. If your cause is "I look and sound cool and I'm playing surf music to end nukes against gay whales", your audience is now 100X bigger and will be more passionate towards your project. For clarification, I consider Marketing 101 to be Identify your audience. Ask them what they want. Give it to them. I'll add to this,,, on the OTHER side of the spectrum are the projects that don't generally go anywhere are the ones based upon self-gratification or aggrandizing which is akin to masturbation and who is going to pay to watch that? — Sound of the Surf, the movie Facebook SOTS Last edited: Mar 27, 2013 12:35:13 Top
killbabykill34 Joined: Apr 03, 2010 Posts: 3201 Jacksonville, AL	Posted on Mar 27 2013 12:37 PM TDSURF, I like the way you think. The approach to my own band has been very much based upon this thought process since day 1. Well, in a round-about way... We know our audience, yet that continues to be redefined as we evolve. The tricky part has been locating and targeting said audience in some towns. Some towns have been much easier to connect with than others. This year much of our scheduling is experimental, to see how we connect with audiences outside of our comfort zone. We spent three years mostly playing to the surf crowd here on the east coast. This year we are making an effort to book away from that whenever possible. We are playing a lot more punk and indi rock bills. So far things are going really well. — THE KBK ... This is the last known signal. We offer Sanctuary. www.thekbk.com http://www.deepeddy.net/artists/thekbk/ www.reverbnation.com/thekbk www.facebook.com/thekbkal Top
blueruins Joined: Mar 05, 2010 Posts: 362 Mauna Lani, HI	Posted on Mar 27 2013 01:55 PM Great advice tdsurf...the cause is what's attracting the investors not necessarily the music. Find a way to present your band as a champion of something bigger than yourselves and then market it accordingly. People want to 'make a difference' with their NWO credits because most of them are already saturated with good music. Matter of fact if the pitch is done right the music is just window dressing. — http://blueruins.bandcamp.com Top
blueruins Joined: Mar 05, 2010 Posts: 362 Mauna Lani, HI	Posted on Mar 27 2013 02:02 PM Also, you'll want to appeal to their vicarious artist fantasy. Imagine you're a successful late 30's cheese co-op owner who picked up a guitar in College but never got the right folks together to out his/her musical vision. The more vividly you can approximate what this person's daydreams look like the more capital you can raise. — http://blueruins.bandcamp.com Top

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