The DC and San Francisco chapters have a Music Outreach Program that they've been running for a couple of years. Looks like they set up a Surfrider table at the show, and advertise the show to their members (at least). Seems like it would be a good fit for us, but I don't think I've ever seen it mentioned. (search didn't find anything...surprise)
—Will
"You're done, once you're a surfer you're done. You're in. It's like the mob or something. You're not getting out." - Kelly Slater