...and I read once that "the girl" is the photographer's daughter...
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SurfGuitar101 Forums » The Shallow End »
Cool ads and stuff from old SURFER MAGS...
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Joined: Feb 26, 2006 Posts: 3546 mojave desert, california 
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Posted on Jun 11 2010 07:26 PM
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 11 2010 08:54 PM
Phil Edwards was the first to conquer Pipeline. Big wave riders like Phil and Greg Noll surfed giant waves with no leash, in trunks (no wetsuit), no tow-in, no helicopter rescue, just pure bravery. Just paddling out was a life threatening act and a wipeout meant you might hit the jagged coral below. These guys were like astronauts going were no man had gone before. There are no other guitar ads in Surfer Mag other than Fender. Why would you need or want anything more for surf? BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 11 2010 08:57 PM
Very cool behind the scenes photo! The date on the caption is incorrect because the shot is obviously from the same photo shoot as the ad which is earlier. —BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 11 2010 09:01 PM
Yeah, bummer. But you also see less newstands around too. For all the good it's done the internet has also destroyed a lot of great stuff, like a lot of printed publications. —BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 11 2010 09:08 PM
Another Fender Ad from SURFER July '65, this time featuring a blonde with a nice polka dot bikini. Oh, and a nice Mustang too!! Wow, its July '65 and it looks like surf music was still in the game. How late will these ads run? We'll have to wait and see.
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Feb 26, 2006 Posts: 3546 mojave desert, california
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Posted on Jun 11 2010 11:48 PM
Disneyland Tommorowland stage featured surf bands (Challengers etc) in 1965 and 1966...my Dad was a security guard during those years... |
Joined: Feb 26, 2006 Posts: 2309 Stockholm, Sweden 
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Posted on Jun 12 2010 06:41 AM
Those ads are great. For completeness (unless it wasn't ever featured in the Surfer mag), you need to post the classic Jaguar playing surf rider Fender ad if you got it. — |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 12 2010 09:55 AM
I'm positive that ad is in there but I haven't gone through all my issues yet. That ad is classic! I will surely post it when I come across it. —BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 12 2010 10:04 AM
THE AVENGERS VI were another band that kept playing surf through '66. I just looked up the Billboard top 100 for 1966 and was very surprised to find WIPE OUT by THE SURFARIS at #63 for the year's top hits!!! Speaking of THE CHALLENGERS... here's an ad for booking the band from the SEPT 1964 issue of SURFER with cool Rick Griffin art.
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
Joined: Feb 27, 2006 Posts: 25649 Anaheim(So.Cal.)U.S.A.
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Posted on Jun 12 2010 01:18 PM
The Avengers VI also played at Disneyland. When they started singing they became the Californians. —Jeff(bigtikidude) |
Joined: May 28, 2008 Posts: 333 Los Angeles
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Posted on Jun 12 2010 05:01 PM
Cringing at sticking guitars in the sand? I had to do just that with the cover to the album I use as my avatar here! It was the 90's before I had Photoshop. I did get a few surface scratches but they buffed out. BTW, if you don't live near a beach we on the coasts, left or right, can tell you sand really is billions of small bits of glass! The worst part is besides the pushed color no one guesses that that shot is real! UGH! Anyway, for a living I work at a high end L.A. graphics firm and if anyone wants to send an ad to me for a pro high end scan I will do it for free as long as we can all have access to it! I would love a hugh file of the girl and the Mustang ad! — |
Joined: Sep 04, 2009 Posts: 1800 Temecula, CA
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Posted on Jun 12 2010 07:25 PM
The dark-haired beauty is Loana Duran. She was discovered by Fender ad-man Bob Perine working in the lingerie department at Broadway Dept. Store. He liked her "exotic" look-he posed her as Hispanic, Tahitian, and Hawaiian in various ads. |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 12 2010 08:01 PM
Very cool. Thanks for the info on Loana Duran! —BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 14 2010 11:30 PM
Here you go Klas! The classic ad... probably one of the coolest ad ideas ever!! I just found it in the Nov 65 issue! Seems like surf music was still alive for a little while, post-Beatles... Dig it!
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 14 2010 11:49 PM
Oh yeah, Jack Johnson... the surf music of today. BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 14 2010 11:52 PM
As a matter of fact yes! Just found this Teisco ad in the Nov '65 issue of SURFER...
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 15 2010 12:01 AM
...and this one from Magnatone in the SEPT '66 issue...
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
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Joined: Feb 26, 2006 Posts: 2309 Stockholm, Sweden
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Posted on Jun 15 2010 04:21 AM
Yeah, definitely a cool concept for a surf guitar ad. I remember reading a short interview with the surfer about the photo session but unfortunately can't seem to remember any details. I first thought he had said that the guitar didn't have a single drop of water on it after the session but I don't find that very likely, haha. — |
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Joined: Jul 29, 2009 Posts: 2605 Boss Angeles, CA
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Posted on Jun 15 2010 09:13 PM
Glad you're diggin' the ads! For sure that caption is wrong. Here's the finished shot they were setting up for featured in the JULY '64 issue...
BOSS FINK "R.P.M." available now from DOUBLE CROWN RECORDS! |
Joined: May 14, 2007 Posts: 1753
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Posted on Jun 15 2010 09:33 PM
That's it! How cool. I don't think Fender set out to make a surf guitar, but once it caught on with that crowd, the marketing department had the good sense to run with it! |
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