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SurfGuitar101 Forums » Surf Musician »

Permalink Advice on releasing an album?

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So, we're getting serious. I've got studio time booked, a designer lined up, the whole nine yards. (Including the existential terror of how long it will take to get vinyl pressed, but that's a whole other problem).

I'm looking for advice on how to release it. In terms of getting the word out, timing, etc. I notice a lot of labels release "singles" on Spotify, but any other advice would be welcome!

thanks, Matt

Matt Heaton & the Electric Heaters
"Dick Dale meets Dennis Lehane"

Do at least 200 cds also


Jeff--I'll put you down for 158. Big Grin

Matt Heaton & the Electric Heaters
"Dick Dale meets Dennis Lehane"

Face Palm


Bandcamp is where I end most often to purchase music. I have no advice past that. Smile

Blast email to your entire mailing list. Headline announcements on your website and Facebook page. Similar announcements on Twitter and other social media. Flyer posted on as many bulletin boards as possible, such as colleges and music stores, laundromat. Early evening Monday night listing party at local bar/venue. Arrange an interview at a local radio station around the launch date. The announcements should include a where to buy the hard and soft copy of your album. As BTD suggests selling cds at merchandise table is obvious. Good luck, hope this helps.

Happy Sunsets!

Last edited: Nov 23, 2021 07:22:09

Here are some thoughts on releasing an album in these times:

Know how many you can reasonably sell based on your audience, live shows, and folks who follow your band. If you have a small audience, and aren’t playing live (when things get back to normal)your sales will be more than likely be very small.

Use this info to figure your minimum order of albums, and break even number. Include all peripherals like mailing supplies, download cards, etc.

We had 500 records manufactured for each release. 300 sales was our break even point

Make sure you get it properly mastered for vinyl.

Have a good list of media contacts within your area, and in the surf world to send copies to in order to help spread the word.

Ask this question: Will your band be around to build momentum while you wait the long period of time for manufacturing the albums?

As you know, releasing is very expensive, and time consuming. We have released three 45s during our time (1999, 2010, 2014), and will be releasing another in 2022. Sales have been pretty good, the 1999 one selling out quickly, and the 2010/2014 ones selling quite well. Most sales have been through our network of distros and at live shows. Distro companies selling instro surf has shrunk over the years, and live shows…Covid. Vinyl is still fun to release, and we have at least broken even on all the releases, but it certainly has become more expensive, and the turn around is much longer.

Good luck with the release!

Home of Surf & Twang

Last edited: Nov 23, 2021 08:23:03

Thanks Rev.

It does make me wonder if I'd be better off doing a 45, and full length CD. clearly when you start making records the costs are waaaay higher.

Matt Heaton & the Electric Heaters
"Dick Dale meets Dennis Lehane"

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