Posted on Nov 23 2021 08:21 AM
Here are some thoughts on releasing an album in these times:
Know how many you can reasonably sell based on your audience, live shows, and folks who follow your band. If you have a small audience, and aren’t playing live (when things get back to normal)your sales will be more than likely be very small.
Use this info to figure your minimum order of albums, and break even number. Include all peripherals like mailing supplies, download cards, etc.
We had 500 records manufactured for each release. 300 sales was our break even point
Make sure you get it properly mastered for vinyl.
Have a good list of media contacts within your area, and in the surf world to send copies to in order to help spread the word.
Ask this question: Will your band be around to build momentum while you wait the long period of time for manufacturing the albums?
As you know, releasing is very expensive, and time consuming. We have released three 45s during our time (1999, 2010, 2014), and will be releasing another in 2022. Sales have been pretty good, the 1999 one selling out quickly, and the 2010/2014 ones selling quite well. Most sales have been through our network of distros and at live shows. Distro companies selling instro surf has shrunk over the years, and live shows…Covid. Vinyl is still fun to release, and we have at least broken even on all the releases, but it certainly has become more expensive, and the turn around is much longer.
Good luck with the release!
Home of Surf & Twang
Last edited: Nov 23, 2021 08:23:03