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SurfGuitar101 Forums » Surf Musician »

Permalink What does a record label do for you?

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I was just wondering for those who have signed with a record label or who own one, what is it that they do for you or what do you do for artists?

I have no idea how this industry works.. but i'm very curious.

I admit to being an outsider here (not a band or a label), but nowadays it's so easy to self-publish and self-promote that I definitely don't think it's necessary.

What labels like Double Crown, Green Cookie, and Deep Eddy offer is a brand. When they release something, I'll know about it, and I probably won't ignore it. With so many surf groups, in order to find out if they have a new album I have to seek them out and follow them on social media. The band probably doesn't know I exist, they may not know a good way to reach me as a potential listener. However, I already know and look out for what these labels are serving up, and I know that it's usually quality.

So actually I think it's kinda funny. For major label success, I think you need a label to really reach national recognition level. They've got the money to get you there. If you're a regular old indie rock band, I think you'd might as well self-publish unless you can get a "major indie" label like sub-pop. A smaller indie rock label probably has the same audience issue you have. For a something as niche as surf, the authority figures are so few that labels probably are a help all over again.

Storm Surge of Reverb: Surf & Instro Radio

I was signed to an independent label out of Barcelona Spain. I paid out of pocket $1500 for recording the cd.

The record company did the following:

  1. Create Artwork, manufactured CDs, distributed CDs to physical stores, online stores including itunes, cdbaby, etc

  2. Sent me 100 free CD's to recoup my recording costs (or give them away) I sold all 100 for $15 each to recoup recording costs

  3. Sent CD to magazines and online music sites to get reviews. We got positive reviews.

  4. Submit songs for license deals in movies, commercials, etc (nothing came from this)

  5. Send me more CD's - but there was no profit as with each CD sold I'd need to send $15 back to record company for each CD. I could have sold for $20 but I didn't think I wanted to out price our CD. On the flip side we're no longer with the label and I have a box of about 80 unsold CD's.

While the label was known for releasing respectable music it did nothing to build a fan base, allow us to tour, make royalties, put us in contact with industry to future our career. This part is 90% band involvement and or band management. A label will help get your music out there, but it's the band/management/booking agent's responsibly to build momentum.

How much profit did you get from the CD's/digital downloads?

I'm noticing that the music industry seems like it's paying people with "exposure" and that bothers me. You can play your album for the entire world, some people might like it, some people might love it, but at what point do you get paid?

https://soundcloud.com/mantisrex
Youtube
Download my rock cover of Diamond Head

SURFERS, IT'S ALL ABOUT COOPERATION...
I OWN A RECORDS LABEL SINCE 1989 AND I HAVE 45 RELEASES, MOSTLY SURF. AND THIS IS NOT MY REGULAR JOB. SO YOU HAVE TO UNDERSTAND THAT IT'S MORE A HOBBY FOR BOTH.

THE BENEFITS ARE FOR BOTH. THE BAND GIVES THE LABEL THEIR MIND AND THE LABEL HELPS BAND TO REACH ON DIFFERETN MARKETS.

AS FAS AS THE DEAL, IT DEPENTS. WITH VINYL THINGS ARE MORE TIGHT, WITH CDS ARE MORE EASY.

THE MAIN IDEA IS BOTH (LABEL AND BAND) TO GET THEIR MONEY BACK.

derekirving, PAYING 15 FOR THE EXTRA CDS WAS WRONG, WE SET THE BAND PRICE FOR THE EXTRA COPIES ON THE MAIN CONTRACT.

SURFERS, I CAN TALK HOURS ABOUT WHAT WE ARE DOING BUT I HAVE TO RUN (I'M ON MY REGULAR DAY JOB NOW Big Grin )
I WILL PLEASED TO TALK YOU MORE IF YOU WANT, JJUST MAIL ME ON mikegreencookie@gmail.com

Green Cookie records
www.greencookie.gr
http://greencookierecords.bandcamp.com/

Green Cookie Beach
http://www.northseasurfradio.org/#!green-cookie-beach/c3pr

Playlists
http://surfguitar101.com/forums/topic/22677/

I recommend reading this from Sound On Sound - it's a 7 part series that does a good job of explaining the record industry and running a label. Things have probably changed a bit with the advancement of internet sales - I'd be interested to hear how things have changed since the article was written.
Anyway, the first part is here: http://www.soundonsound.com/sos/sep02/articles/diylabel.asp

http://thewaterboarders.bandcamp.com/

very interesting stuff!!! thanks!

please keep em coming!

I agree with Mike Surf. To be successful, and keep going, you certainly have to be able to at least make your money back. If you make a profit, that is a bonus. When we worked with OmOm Records in Italy for our live album, we paid for the recording, while they paid for the manufacturing, artwork, and mastering (the mastering was...ummm, not good). In return we received 150 CDs, and 50% of any digital sales. We remastered our 150 copies ourselves to a much better result.

Since then I started my own imprint, Reverb Ranch, to release Urban Surf Kings and related material. Even though we are responsible for everything, each release has broken even or more, and provided the funds for the next one. On the plus side, we are in control of every stage of the release, and all money comes back to us. The down side is the amount of work involved in putting out a release and promoting it. I'm sure Sean, and Mike would agree. It is a love that requires more hours than anyone with a day job/life has.
We have been lucky that each release has done well, but is always a gamble. A record company can help take some of the workload, and financial risk for you, but it is ultimately up to the band to develop their career. I don't think it's fair to hope a record deal will make a band's profile grow. It can help, but there's a lot more to it.

Rev

Canadian Surf

http://www.urbansurfkings.com/

mikesurf wrote:

THE MAIN IDEA IS BOTH (LABEL AND BAND) TO GET THEIR MONEY BACK.

Hi Mike, let me take this opportunity to thank you for all you've done for us since we've been on Green Cookie: releasing our music (first of all Wink ), quickly sending us new albums when we need them, supporting us in getting booked for international surf music events, sending us free albums and vinyls of other Green Cookie bands to sell at our benefit when a big part of our gear got stolen a few years back, playing us on your shows at NSSR, etc etc... Thanks dude, you're the best and I/we really appreciate all the hard work you put into it !
Thumbs Up

This post may seem a little bit Off Topic but on the other hand, I think it illustrates pretty well what a record label can do for you.

Cheers!

Sascha

"Duck Tape is like The Force: it has a light side and a dark side and it holds the universe together"

https://www.facebook.com/pages/Speedball-JR/151771678181829?fref=ts
https://twitter.com/SPEEDBALLJR
https://itunes.apple.com/be/artist/speedball-jr/id389972205

Last edited: Dec 18, 2014 13:21:03

Seems Like the labels that are well represented here on Sg101,
Green Cookie, Double Crown, and Deep Eddy, are pretty stand up and work well with the bands. Would be interesting to get some input about other labels out there.

Jeff(bigtikidude)

WE THANK YOU ALL! We are trying hard and our only goal is to get surf music one step forward.
mike surf

Green Cookie records
www.greencookie.gr
http://greencookierecords.bandcamp.com/

Green Cookie Beach
http://www.northseasurfradio.org/#!green-cookie-beach/c3pr

Playlists
http://surfguitar101.com/forums/topic/22677/

Labels like Double Crown, Green Cookie, etc, are an excellent filter for the consumer.

There's so much music out there right now, and it's so easy to make your own CD or digital release, that nearly ANYONE can make a record. It seems to me, that the labels above serve a similar purpose as record labels used to; they provide some assurance that the bands are "label worthy" and filter out bands that aren't. When you buy a Double Crown (or GC) record, you know it's going to be great music, and it will sound good! With that in mind, I think the labels DO help make a band's profile and popularity grow.

I posted similar comments in a different thread, but I wish everyone would understand that record sales by bands and small labels are a "Kickstarter" of sorts. People seem to really rally behind fundraiser efforts, but not so much when it comes to buying new record releases (maybe because they think the band has already 'made it' or met their goal simply by releasing the record?). Most-all of the time, by buying the music you're funding the band or label's next release. It's easy to go with the popular mindset of 'why buy it when I can download for free?'. Well, the main reason to buy it is to support the band and label so that you will hear more music like it, in the future!!!

www.apollo4.com

Let me preface my comment with the understanding that my experience is not with a current band, but with getting music 'out there' that was recorded way back in the `60s.

Back when my most successful group (the Abstracts) was active (1964-1966) the label meant everything. We were one of the several groups that recorded for Columbia Records when Clive Davis was trying to get the then still very staid company to branch out into rock and they agreed to push one group as a 'test' of sorts. (It was the Byrds who were in the end selected)

With air-play totally determined by all sorts of behind the scenes machinations having the power of a big label was then essential. Without it even a great recording would languish -- as, alas, happened to so, so many.

Today, as many above have commented,anyone can get a recording made and 'out there' in the sense of it being available to fans. But getting serious exposure still, IMO, depends greatly the reputation and sales moxie of the record company.

My own group, as an example, would have disappeared into the mists of time it it had not been for one such person and company - the late Greg Shaw and his Bomp Records. His inclusion of Always Always on the 1998 Bomp release Essential Pebbles took the Abstracts out of total obscurity onto the radar screen as it was of lovers of the garage rock genre. This, in turn, led to several record companies taking an interest in the group's output -- especially once it became known that there was still an extant copy long thought "lost" Columbia sessions.

Frankly the changes in the recording industry between the 60s and today was something I had not bothered to follow, but I had the good fortune of being guided by pop music historian Mike Dugo, who had taken a personal interest in seeing the Abstracts' catalog make it to full release.

He explained to me that getting the right company behind it was as essential now as it was back then. -That production values and the reputation of the company/producer would be the determining factor in the recording getting published reviews as well as airplay. And he was good enough to act as broker (this with no personal gain in mind) to help us get the label he thought the band's music deserved.

Our final choice was Wolfgang Völkel's Break-A-Way Records and working with Wolfgang was for me a total eye opener. Oh, if only we had met such a man and had the opportunity to work with such a company back in the `60s! What a different experience this was from our dealing with either Columbia Records, or the much smaller Up/Down Records which had actually given Always Always its initial release.

First off there was no 'rip off.' Break-A-Way absorbed all the costs of production and distribution. Secondly there was respect shown for the band members as artists -- the looking for our input every step of the way, from the mastering to the liner notes, of both the LP and, later, cd, releases. And equally important was Break-A-Way Record's reputation among web and print reviewers, international sales outlets and on-the-air programmers/DJs.

What, in the end, this meant for the Abstracts was coming out of obscurity. To our amazement we saw our long thought forgotten music become such things a 'pick of the month' in the UK's Record Collector magazine to a twenty minute feature included as part of WMSE Milwaukee DJ Good John's commemoration of the 50th anniversary of the Beatles appearance on the Ed Sullivan Show.

My point is that no matter how much the music business has changed (and it has!), record companies -- finding and dealing with the very best one one can -- still matters and matters greatly.

-don

Still rockin' after all these years!

Recording an album has never been easier. Promoting an album, on the other hand, isn't quite as simple, even with all of the online tools we are currently afforded. First of all, getting word of a new album out to the masses requires an amount of time that most of us simply aren't capable of giving. I remember when the first KBK EP came out. I was spending HOURS each day with online promotion, emailing, and physically mailing copies out to magazines, blogs, radio stations, etc. Frankly, it was nearly becoming a full-time job in and of itself. This was leaving very little time for the primary end of things, which was practice, writing, etc.

Having a label today doesn't mean what it used to. No longer do labels have the countless financial and staffing resources to devote to bands. But they do help in taking a bit of the load off. And, as has been touched on, some labels provide a 'brand', which is invaluable to getting nearly instant recognition when an album is released.

With all of that said, I would love to turn back time and get back the resources that labels used to be able to afford. I would love tour support, publicists, etc. But those days are over. At best, they can, as mentioned already, provide a little extra help on the administrative end. But that only goes so far. If coupled with a decent and strategic touring schedule and promotional work on the part of band members it can make a team that goes a long way in helping spread the word of new releases.

THE KBK ... This is the last known signal. We offer Sanctuary.

www.thekbk.com
http://www.deepeddy.net/artists/thekbk/
www.reverbnation.com/thekbk
www.facebook.com/thekbkal

I totally agree with Kill Baby Kill. That’s why we consider all our releases as full band –label cooperation.
Also, the label has the “channels” to promote and sell more easily.
With the new era and the internet, everyone can finds those “channels”, but the label has already work on that path and it’s easier. So the band can save some time for recordings and gigs.
And the label takes some extra points from the band.

Green Cookie records
www.greencookie.gr
http://greencookierecords.bandcamp.com/

Green Cookie Beach
http://www.northseasurfradio.org/#!green-cookie-beach/c3pr

Playlists
http://surfguitar101.com/forums/topic/22677/

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